Abtech Safety provides trusted height safety and rescue equipment, protecting workers across industries worldwide. Outreach Rescue delivers specialist training in rescue and emergency response, recognised for its expertise with fire services, military, and industry professionals.
ABTECH
SAFETY LTD
Graphic Designer: Killian Pham
Year: 06/2024 - Now
Key Contributions
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Print & Collateral Design: Produced a wide range of branded print assets (press ads, brochures, inserts, leaflets, banners, posters, presentation sleeves, rescue van decals) fully aligned with global brand guidelines.
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Digital Brand Assets: Developed a complete suite of digital materials from scratch (email banners, social media frames, letterheads, YouTube thumbnails), elevating both internal and external brand presence.
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Corporate Templates: Introduced the company’s first PowerPoint template and Zoom backgrounds for B2B webinars, successfully engaging 25 prospective clients.
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Product Manuals: Redesigned and standardised 30 product user manuals with product and sales teams; the refreshed visual identity earned positive feedback from leadership and strengthened B2B client pitches.
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Website Wireframe: Designed and structured the visual wireframe for the company website redevelopment, enriching it with new media and assets to enhance user experience and storytelling.
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Asset Management: Implemented digital asset management systems via OneDrive and Lightroom, improving efficiency and accessibility of design resources across departments.
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Project Management: Optimised workflow using briefing forms and Teams Planner, successfully managing up to 10 concurrent projects with a 100% stakeholder satisfaction rate.
Product Brochure
As the lead designer, I created Abtech Safety’s latest Product Brochure, taking full responsibility for concept, layout and visual direction. The design combines bold typography, striking imagery and a modern structure that aligns with the company’s global brand identity.
This brochure has become a key sales and marketing tool, with 1,000 printed copies distributed to the sales team. It reinforces Abtech’s reputation for reliability and safety while providing a consistent framework for future marketing materials.
Print Communication & Promotional Tools
As part of Abtech Safety’s brand development, I designed a comprehensive range of print and promotional materials including press ads, brochures, inserts, leaflets, banners, posters and presentation sleeves.
All assets were carefully aligned with the company’s global brand guidelines to ensure consistency and professionalism across every channel. These designs not only increased brand visibility but also provided the sales and marketing teams with versatile tools for client engagement worldwide.
Product Visual Communication
A series of product posters created for Abtech Safety’s key rescue products, designed for dealer showrooms, sales teams, exhibitions and digital marketing. The visual system was later adapted into A2 posters, roll-up banners, social content and animation.
The products contain detailed technical features, but the communication needed to remain clear, engaging and easy to understand at a glance for both professional users and customers.
I first planned and art directed a dedicated product photography shoot to create a consistent library of high quality imagery. I then developed a modular layout using strong product photography and feature led visuals to simplify complex product information.
The result was a flexible product communication system that could be applied consistently across print, digital, sales and exhibition touchpoints, giving the brand a stronger and more professional way to present its products.
3D Product Visualisation
Recognising the need for customers to explore products without seeing them in person, I proposed developing 3D product visualisation for use across the website, advertising and social channels.
Traditional product photography could only show a limited number of angles and details, making it difficult to communicate the full form and functionality of technical rescue equipment remotely.
I proposed building this capability in-house, and the company invested in my 3D design training and development over nearly two years.
The project established a new 3D visual capability within the business, creating reusable assets that will give customers a more engaging way to explore products online across the website, advertising and social media.
Brand Backdrop
I designed a bold graduation backdrop for Outreach Rescue’s specialist training programmes. The design combines modern geometric patterns with the organisation’s branding, creating a powerful visual statement that reflects both professionalism and pride.
The backdrop will be installed at training grounds in 2025. It's not only strengthens Outreach Rescue’s identity but also provides trainees with a memorable symbol of accomplishment at the end of their intensive courses.
PowerPoint Templates & Event Presentations
I designed a suite of PowerPoint templates and bespoke presentation decks to support Abtech Safety’s key events, including strategic partnerships, product launches and industry showcases. Each deck was tailored for clarity, engagement and brand consistency, ensuring that every presentation left a strong impression.
These designs have been highly praised by the company’s leadership for their professionalism and impact. They now serve as a benchmark for corporate communication, raising the standard for how Abtech Safety presents itself to clients, partners and stakeholders.
Vehicle Branding
I designed the van decal concepts for Outreach Rescue, applying the organisation’s brand guidelines to create a bold, cohesive look across the entire fleet. The design balances clarity, visibility and professionalism, ensuring the vehicles act as moving brand ambassadors wherever they travel.
This large-scale project significantly strengthened Outreach Rescue’s public presence and brand recognition, transforming essential transport vehicles into powerful tools of communication and trust.
Technical Labels & Safety Iconography
A technical label and icon system developed for Abtech Safety’s TORQ retractable fall arrester range, communicating essential product, operating and safety information directly on the equipment.
The design needed to communicate a large amount of technical information within a very limited space, while maintaining accuracy, legibility and consistency at production size.
I translated approved technical information into a clear system of pictograms and structured layouts covering areas. I worked closely with the Product Manager and senior stakeholders throughout the review and approval process.
The final system provided clear, consistent and production-ready product labelling, helping communicate critical information effectively while creating a reusable visual language across the TORQ range.
Course Manual Design
I designed the Water & Flood Rescue Technician (DEFRA MOD 3) Course Manual for Outreach Rescue, working in close collaboration with subject matter experts and instructors. This project required in depth research and continuous consultation to ensure every diagram, illustration and visual explanation accurately reflected the technical requirements of water rescue training.
Over the course of development, I translated complex procedures such as hydrology patterns, rope techniques and rescue scenarios into clear, accessible graphics that could be easily understood by trainees. The final manual successfully combines professional design with practical clarity, making it a valuable teaching tool widely praised by both instructors and learners for enhancing the effectiveness of training delivery.