top of page

WINNING
BID & PROPOSAL DESIGN 

Selected work across property, consulting and recruitment sectors, focusing on high-impact bid documents, structured proposals and client-facing presentations.

Designing structured, persuasive materials that help organisations communicate clearly, stand out in competitive tenders and improve win potential.

My work focuses on translating complex technical and commercial content into clear visual narratives - often within fast-paced, deadline-driven environments.

What I do

Bid & Proposal Design

​

Structuring and designing tender documents, proposals & presentations to improve clarity and impact.

Visual Storytelling

​

Translating complex technical and commercial content into clear, compelling visual narratives.

Data & Presentation Design

​

Creating PowerPoint presentations, infographics and diagrams that support decision-making.

MANDARIN GARDEN -
WINNING TENDER PROPOSAL

Mandarin Garden is a large-scale residential complex in Hanoi, comprising 1,008 high-end apartments across four towers (25–29 floors).
The project required a comprehensive bid submission for property management services, competing against established international firms including Savills and PMC.

Challenge

  • Competing against well-established global competitors

  • Communicating a clear and differentiated value proposition

  • Structuring complex operational and technical content into a coherent proposal

  • Maintaining consistency across a large, multi-section bid document

My role

  • Led the design and structuring of two key bid documents: the technical proposal (tender submission) and the commercial proposal (pricing submission).

  • Collaborated with cross-functional stakeholders including operations and management teams to consolidate inputs across both workstreams.

  • Translated complex technical and commercial content into clear, structured and persuasive layouts, ensuring consistency and alignment between service delivery and pricing narratives.

Approach

  • Developed a logical document hierarchy aligned with evaluation criteria

  • Structured content to guide evaluators through key messages and differentiators

  • Designed layouts to enhance readability and engagement

  • Applied visual elements (diagrams, icons, highlights) to simplify complex information

Solution

  • Delivered a complete, professionally structured bid document

  • Established a consistent visual language across all sections

  • Designed key components including service approach, delivery model and team structure

  • Improved clarity and flow to support effective communication of value

Outcome

  • Contract secured (approx. £400,000 value)

  • Successfully outperformed competitors including Savills and PMC

  • Contributed to the win of a large-scale residential project (1,008 units)

  • Strengthened the client’s confidence through clear and compelling proposal design

digital-devices-screen-editable.jpg

INDEED FLEX -
UK TENDER

A UK-based tender submission for Indeed Flex, a leading flexible workforce platform, requiring a clear and compelling proposal tailored to a fast-paced, competitive environment.

Challenge

  • Delivering under tight deadlines and evolving content

  • Aligning multiple inputs from stakeholders into a cohesive document

  • Communicating complex service offerings in a concise and engaging format

My role

  • Supported the design and structuring of the bid document

  • Collaborated closely with content teams to refine layout and flow

  • Ensured clarity and consistency across presentation materials

Approach

  • Structured content into a clear narrative aligned with evaluation priorities

  • Designed layouts that prioritise readability and quick comprehension

  • Translated dense information into visually accessible formats

Solution

  • Delivered a polished, high-quality proposal aligned with UK market expectations

  • Created structured slides and document layouts to support key messaging

  • Ensured consistency across all visual outputs

Outcome

  • Successfully delivered a full tender submission under time constraints

  • Enabled clear communication of value and differentiation

  • Demonstrated ability to work effectively in high-pressure bid environments

110.jpg

KELLOGG COLLEGE -
FUNDRAISING CAMPAIGN

A major fundraising campaign (Giving Day 2024) aimed at engaging alumni and donors, requiring a strong visual identity and persuasive communication materials.

Challenge

  • Communicating emotional and sensitive messaging effectively

  • Engaging a diverse audience including alumni and donors

  • Delivering a wide range of assets across multiple channels

  • Ensuring consistency and clarity under campaign timelines

My role

  • Led the creative concept and visual design for the campaign

  • Designed a full suite of digital and print assets

Outcome​

  • £76,000 raised in 3 days

  • 192 donors engaged

  • Campaign recognised for strong emotional resonance and professionalism

Kellogg College.jpeg
bottom of page