DH
Client: Daily Hold - DH
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2020
Project Overview
Daily Hold as a dynamic and forward thinking company specialising in the manufacture and supply of food containers and utensil holders for restaurants targeting young consumers. The brand is committed to offering eco-friendly, waterproof, and shock resistant packaging solutions, ensuring safe and sustainable food transportation. The core mission is to bridge the gap between convenience and environmental responsibility, providing modern, stylish, and functional food packaging solutions that cater to the fast paced lifestyle of today’s youth.
Design Elements and Their Meaning
The logo design emphasises structure, security, and modern aesthetics. The brackets around the "h" symbolise containment and protection, reflecting the brand’s focus on securely transporting food and drinks without spills or damage. The bold and clean typography conveys reliability, stability, and a forward looking approach, reinforcing the idea of well designed, high quality products.
Colour Psychology and Application
The dominant orange colour in the logo reflects energy, warmth, and appetite, making it a perfect match for a brand in the food service industry. It appeals to young consumers, evoking a sense of enthusiasm and positivity. The light gray or beige typography contrasts well, providing a sophisticated and clean look. This colour scheme ensures that the brand stands out while maintaining a professional and trustworthy appearance.
Eco-Friendly and Functional Product Focus
I emphasise sustainability as a key differentiator for Daily Hold. The company’s use of environmentally friendly materials aligns with global trends favoring sustainable packaging. The focus on waterproof and shock resistant features ensures that restaurant owners and delivery services can transport food and beverages without concerns about spills, leaks, or damage. This positions the brand as both a practical and responsible choice for modern food businesses.
Future Applications and Scalability
The logo is designed for versatility, allowing seamless adaptation across different branding platforms, from packaging and labels to digital marketing and restaurant partnerships. It is highly scalable, ensuring brand consistency whether product packaging, or promotional materials. The minimalist yet impactful design makes it timeless, reducing the need for frequent rebranding as the company expands.
