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FLUX

Project Overview
Flux is a modern and vibrant mobile banking application designed with a strong emphasis on user experience and simplicity. Developed as a conceptual redesign for digital financial services, Flux aims to provide users with clear, fast, and secure access to their financial data through a clean, intuitive interface. The project was guided by extensive user research, iterative design, and real-world pain points encountered by everyday users.

Client: Flux – Online Banking App
Designer: Killian Pham
Scope Of Work: UI/UX
Year: 2023

Objectives
The goal of this project was to address common issues in traditional banking apps such as overly complex interfaces and lack of user guidance by delivering a solution that is aesthetically modern, functionally focused, and user-centric. The app was designed to:
_ Empower users to better manage their finances.
_ Ensure a secure digital banking experience.
_ Provide financial literacy through educational content.

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Design System & Aesthetics
Flux uses a minimalist design language to promote clarity and ease of use. The visual identity is defined by:
Typography: Satoshi – a clean, geometric sans-serif typeface for modern readability.
Color Palette: High-contrast combinations of black, white, and vibrant lime green (#CBFF0A) for visibility and brand consistency.
Iconography: Custom icon set tailored for quick navigation and visual feedback.
Visual Hierarchy: Clear grouping of elements and generous spacing to avoid cognitive overload.
Every element was designed to foster trust, encourage engagement, and create a delightful user journey from onboarding to daily use.

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