KELLOGG
COLLEGE
Digital & Graphic Designer: Killian Pham
Year: 03/2024 - 06/2024
Contracted to lead the visual design for Giving Day 2024 and strengthen fundraising communications
Key Contributions
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Led the logo development project for the Vincent Strudwick Society, a fundraising initiative for legacy donors. The approved logo was adopted by senior leadership and is now used consistently across all fundraising collateral.
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Developed the creative concept for Giving Day 2024, featuring students and alumni in key visuals to resonate with the audience.
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Designed a full suite of supporting print and digital assets (posters, banners, flyers, social posts, e-newsletters, infographics) and produced 4 donor story videos plus a flagship film featuring the Dean. All outputs contributed to a highly successful campaign that attracted 192 donors and raised £76,000 in three days, with videos averaging 1,300 views each.
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Managed supplier liaison, from assessing quotes to overseeing print production, ensuring cost efficiency and high-quality delivery of key collateral.
Vincent Strudwick Society logo
I led the design of the Vincent Strudwick Society logo, a new identity created to honour legacy donors supporting Kellogg College. Inspired by the Society’s vision of lifelong connection and enduring impact, the design reflects both tradition and modernity, combining symbolic elements with a clean, timeless aesthetic.
The final logo was approved by senior leadership and has since been rolled out across all fundraising collateral, from brochures and invitations to digital campaigns. By providing a distinctive and professional identity, the logo has strengthened recognition of the Society and elevated the way Kellogg communicates with its most valued supporters.
Kellogg Green Week & Community Week
I developed a series of campaign materials for Kellogg College, including posters, flyers, and print advertisements for initiatives such as Kellogg’s Green Week & Community Week. Each design combined clear messaging with bold visuals to engage both students and staff, while remaining consistent with the University of Oxford’s brand identity.
The campaigns were highly praised by students, faculty, and senior leadership for their creativity and inspirational approach. These materials not only promoted active participation in college events but also helped foster a stronger sense of community and environmental awareness within the college.
Kellogg College Giving Day
Developed the creative concept for Giving Day 2024, using authentic student and alumni stories to connect with the audience. Designed a complete suite of print and digital assets (posters, banners, flyers, social media, newsletters, infographics) and produced five campaign films including a flagship piece with the Dean.
The campaign was a major success, raising £76,000 from 192 donors in just three days, with videos averaging 1,300 views each.
Publications Design
I designed a series of key publications for Kellogg College, including the college handbook, annual calendar and brochure. Each piece was carefully structured with a clear visual system, modern layouts, and a refined use of typography and imagery to ensure readability and alignment with the University of Oxford’s identity.
Infographic Design
I designed a comprehensive infographic poster to visually present key facts and achievements of Kellogg College, University of Oxford. The infographic highlighted student demographics, academic divisions, international diversity and the wide range of courses offered, while also celebrating the college’s history and milestones.
The design combined data visualisation, illustration and brand consistent graphics to make complex information accessible and engaging for both internal and external audiences. Widely displayed and shared, the poster was highly praised for its clarity, creativity and ability to inspire pride within the Kellogg community.
Social Media Video Content
I produced and edited a series of short-form videos for Kellogg College, created specifically for social media platforms such as Facebook and Instagram Stories. The content showcased memorable moments at the College and the launch of its new magazine, delivered in a dynamic and engaging style optimised for mobile viewing.
This creative approach received excellent feedback from both the communications team and senior leadership, strengthening Kellogg’s digital presence in a modern and relatable way.