MECDO
Client: Microelectronics & Computing Digital Operations - MECDO
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2023
Project Overview
I approach the logo design for MECDO with a deep understanding of its industry and purpose. As a company specializing in microelectronics and computing digital operations, MECDO operates at the intersection of hardware and software technology. The branding must reflect innovation, efficiency, and precision—core qualities associated with microelectronics and digital solutions. With this in mind, I ensure that the logo embodies a strong technological essence while maintaining a clean and modern aesthetic that resonates with both corporate clients and tech-savvy audiences.
Conceptualizing the Logo Design
The design process revolves around creating a balance between simplicity and strong visual identity. The logo features a clean, bold, and contemporary wordmark in lowercase letters, establishing a sense of approachability and modernity. The typography is smooth and geometric, reinforcing the idea of digital precision and technological sophistication. The rounded letterforms evoke a sense of stability and innovation, ensuring that the brand appears forward-thinking and user-friendly.
The icon, positioned to the left of the text, is a distinct, symmetrical emblem encapsulated within a rounded square. This choice is intentional, as rounded squares are commonly associated with microchips, circuit boards, and digital interfaces, subtly reinforcing the company’s connection to microelectronics and computing. The symbol itself consists of two interlocking angular shapes that resemble a stylised circuit pathway or an abstract representation of data flow. This design effectively communicates the idea of connectivity, information exchange, and seamless integration key themes in the digital and computing world.
Colour Palette &
Visual Harmony
​​The colour palette plays a crucial role in shaping the perception of the brand. I have chosen a striking red for the emblem, a colour often associated with energy, power, and technological advancement. Red commands attention and stimulates a sense of urgency and innovation, making it a fitting choice for a tech-driven company like MECDO. The bold black typography contrasts sharply with the red, adding a sense of authority, professionalism, and sophistication. The combination of red and black ensures that the logo is not only visually impactful but also aligns with the technological and corporate nature of the brand.
