Noborita
Project Overview
I conceptualized and designed the logo for Noborita, a brand specializing in fashion for the youth market. My goal was to create a visual identity that embodies modernity, sophistication, and versatility while ensuring it aligns with the tastes and aspirations of young consumers. The brand’s core values revolve around innovation, inclusivity, and a fashion-forward mindset, which I sought to encapsulate through the logo design.
Client: Noborita
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2022
Logo Concept and Symbolism
The Noborita logo is built around a distinctive emblem that represents interconnectedness, movement, and creativity. The abstract symbol is composed of sleek, organic shapes reminiscent of fabric folds, representing fluidity and adaptability key characteristics of youth fashion. The emblem also subtly suggests a four way symmetry, signifying balance and harmony while reinforcing a sense of unity and inclusivity. This aligns with the brand’s mission to cater to diverse fashion tastes and encourage self expression among young consumers.
Colour Psychology and Application
Colour psychology played a crucial role in defining the brand’s aesthetic. I experimented with a set of neutral and pastel tones that evoke a sense of calm, elegance, and timelessness. The selected colour combinations include beige, navy blue, soft blue, and cream, each carefully chosen to resonate with different moods and personalities.
This versatility ensures the logo can adapt seamlessly across various platforms, from digital marketing to physical packaging and apparel branding. The multiple colour variations provide flexibility while maintaining a strong brand identity across different backgrounds and materials.
Versatility and Application
A well-designed logo should be versatile enough to function across different mediums without losing its impact. I ensured that the Noborita logo maintains clarity and elegance whether displayed on a website, embroidered on clothing tags, or printed on promotional materials
