Rox Group

ROX Group Vietnam, formerly known as TNG Holdings, is a diversified business group operating across real estate, hospitality, retail, and services. The rebrand reflects its vision for growth and innovation, strengthening its position as a trusted partner in the Vietnamese market.

Senior Creative Marketing Specialist: Killian Pham

Year: 09/2019 - 08/2022

Key Contributions

Directed creative concepts and visual branding for all marketing campaigns, ensuring consistent identity and message across print and digital channels.
Developed brand guidelines from scratch for all 4 subsidiaries of the group, leading the full process from research and ideation to workshops and training sessions to ensure successful roll-out across departments.
Built a template and digital toolkit system that streamlined workflows and improved brand consistency for marketing and internal teams.
Managed and mentored a team of five designers and three freelancers, while overseeing a £50,000 annual creative budget, achieving 20% cost savings and raising creative standards across the group.

Annual Report Design

I led the design and production of the Annual Report for TNS Holdings, a member company of TNG Holdings (now rebranded as ROX Group). Working in collaboration with another graphic designer and a content specialist, we managed the full process over two months, from concept development and layout design to final artwork and production preparation. The report was crafted to present the company’s performance and vision with clarity, combining strong visual storytelling, clean typography, and brand-consistent graphics.

This publication not only strengthened the company’s corporate image but also provided stakeholders with an engaging and accessible overview of its achievements. The project received very positive recognition from senior leadership, who praised both the creativity and professionalism of the final design.

C-One logo

I developed the brand identity and logo design for C-One, a subsidiary of TNS Holdings specialising in professional cleaning services for residential buildings, offices, and shopping centres. My role covered the full creative process, from research and concept development to refining and delivering the final approved logo.

The design was created to communicate e-co, reliability, and professionalism, positioning C-One as a trusted service provider in the facilities management sector. The new logo became the foundation for the company’s brand identity, ensuring consistency across marketing and operational materials.

Community Event Posters

I designed a series of print advertising posters to promote community-focused events organised by TNS Holdings. Projects included campaigns such as TNS Green Day, encouraging eco-friendly practices and festive initiatives like the Christmas Photo Contest.

Each poster was crafted with vibrant visuals, clear messaging and brand consistent design to attract participation and create a sense of connection within the community. These materials not only supported event engagement but also reinforced the company’s image as a socially responsible and people centred organisation.