​VINCENT STRUDWICK SOCIETY
Project Overview
I am designing a logo for The Vincent Strudwick Society, Kellogg College’s legacy society, which honors individuals who pledge to leave a gift to the College in their wills. This society carries the name of The Reverend Canon Dr. Vincent Strudwick, one of the earliest and most respected Fellows of Kellogg College. His contributions to the institution, both past and present, are invaluable, and the society seeks to reflect his impact through its visual identity. My goal is to create a logo that embodies the values of legacy, honour, gratitude, and academic excellence while maintaining a strong connection to the College’s branding.
Client: Kellogg College
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2024
Objectives
In designing this logo, I aim to establish a visual identity that reflects the core values of the Vincent Strudwick Society. The logo must communicate a sense of tradition and intellectual legacy while appealing to individuals who wish to make a lasting impact on the College. It should be visually aligned with Kellogg College’s brand to create continuity and recognition while also distinguishing itself as a prestigious society within the institution. By focusing on elegance, refinement, and symbolic depth, I will ensure the design resonates with alumni, donors, and scholars who share a deep appreciation for education and philanthropy.
Typography & Lettering
The existing logo prominently features a stylized monogram of the initials “VS,” representing Vincent Strudwick. The typeface is an elegant serif, which conveys a sense of tradition, sophistication, and academic prestige.
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The interwoven nature of the letters creates a visual representation of connection and continuity, reinforcing the theme of a lasting legacy.
Colour Palette & Visual Harmony
The dominant colour in the logo is a deep, rich blue, which conveys wisdom, trust, and tradition. This shade is commonly associated with academic institutions and aligns perfectly with Kellogg College’s branding. The wheat within the crest introduces a touch of gold, symbolising generosity, value, and the long term impact of legacy gifts.
​The neutral background enhances clarity and timelessness, ensuring that the design remains professional and distinguished. I will consider these elements carefully when refining the design, ensuring that every colour choice reinforces the society’s mission and identity.
Symbolic Impact
The final logo for The Vincent Strudwick Society is more than just a visual identifier—it is a symbol of legacy, gratitude, and academic influence. It provides an elegant, meaningful, and adaptable representation of the society, fostering a deeper connection between the College and its benefactors
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Through its careful application across various materials and platforms, it will serve as a lasting reminder of the impact that generosity and knowledge can have on future generations at Kellogg College.
