VLUXEA
Client: VLUXEA
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2019
Project Overview
I started the design process by understanding VLUXEA's core values and brand identity. Since VLUXEA is a fashion company specialising in menswear, I wanted to create a logo that conveys sophistication, modernity, and strength. The brand name itself exudes luxury and exclusivity, so the visual representation needed to align with those attributes. The target audience consists of fashion conscious men who appreciate high quality, refined aesthetics in their clothing. Therefore, the logo had to balance minimalism with a strong visual impact, making it both memorable and versatile.
Design Elements and Their Meaning
To reinforce the brand’s identity, I designed a distinctive emblem that subtly integrates key symbolic elements. The icon is a geometric representation of a stylised “V,” which not only corresponds with the brand name but also represents prestige and victory. The angular and bold design communicates confidence and decisiveness, qualities that resonate with the modern man. Additionally, the symmetry of the icon suggests balance and refinement, essential principles in high end fashion. The emblem also resembles an abstract interpretation of a suit collar, reinforcing the brand’s focus on menswear while maintaining a minimalist and contemporary appeal.
Colour Psychology and Application
The logo is presented in black, reinforcing the notions of timeless elegance, authority, and versatility. Black is a staple in high end fashion and conveys a sense of power and exclusivity, making it an ideal choice for a premium menswear brand.
The monochromatic approach also ensures adaptability across various mediums, from printed materials to digital interfaces. Whether embossed on leather, embroidered on fabric, or displayed on a website, the logo retains its luxurious appeal without losing clarity or impact.
Versatility and Application
While designing the VLUXEA logo, I considered its scalability and adaptability across different mediums. The minimalist yet bold design ensures that it remains recognisable whether used in large scale advertisements or small product labels. The emblem can function as a standalone icon for branding purposes on clothing, accessories, and social media, creating a strong visual identity even without the brand name. Furthermore, the simplicity of the design ensures that it can be effortlessly integrated into future brand expansions, such as accessories.
