XVRIA
Project Overview
I began by deeply analysing what XVRIA represents. As a technology startup specialising in software solutions and SaaS products, the brand embodies efficiency, automation, and digital transformation. The company’s core mission is to provide businesses with tools to streamline operations, optimise workflows, and drive growth through intelligent solutions. This places XVRIA at the intersection of innovation, reliability, and futuristic technology.
Client: XVRIA
Designer: Killian Pham
Scope Of Work: Brand Concept
Year: 2024
Startups thrive on disruption, ambition, and modernity. XVRIA is not just another software provider; it is a visionary force, shaping the future of how businesses interact with technology. The name itself suggests something advanced, digital, and dynamic. "X" often symbolizes transformation, connectivity, and limitless potential, while "VRIA" evokes an artificial, tech-driven essence. With these insights, I crafted a logo concept that reflects these values in a visually compelling way.
Design Elements and Their Meaning
My goal was to create a logo that conveys modernity, precision, and digital evolution. Since XVRIA operates in the SaaS space, the design needed to feel sleek, minimalistic, and scalable across multiple digital platforms. The first design decision was to use a strong, futuristic "X" motif, as it represents a point of intersection symbolising connectivity, problem solving, and the bridging of businesses with digital solutions.
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To reinforce the brand’s technological edge, I opted for a geometric and structured design. The form of the logo is built using clean, angular lines, ensuring a sense of symmetry and balance. This structured approach reflects the reliability and efficiency of the SaaS solutions that XVRIA offers. Additionally, incorporating subtle curves or rounded edges can introduce a sense of approachability, ensuring that the logo remains human centric rather than overly mechanical.
Colour Psychology and Application
For a tech startup like XVRIA, colour plays a fundamental role in reinforcing brand perception. I carefully selected a modern blue palette to communicate trust, intelligence, and innovation. Blue has long been associated with technology and SaaS companies due to its professional and calming qualities, making it an ideal choice for a company offering business oriented software.
To complement the primary blue tone, I balanced it with black and white contrasts, ensuring a sleek and professional aesthetic. Black conveys authority and technical expertise, while white adds a sense of openness and clarity. This combination ensures that the branding remains versatile while maintaining a distinct technological identity.
Versatility and Application
Since XVRIA operates in the digital space, the design had to remain legible and recognisable across various touch points mobile applications, web platforms, software interfaces, and corporate branding. A responsive design approach was integrated, allowing for an adaptive version of the logo that maintains its identity whether displayed in an app icon, website header, or large-format branding materials.
